About
Highly accomplished Senior Product Designer with a proven track record of driving engagement and business growth through intuitive, user-centric product solutions. Expertise spans HealthTech, EdTech, SaaS, FinTech, and Web3, with a focus on scaling startups through strategic design leadership. Successfully secured €1.5M in investment, generated $4.4M in revenue, and boosted user engagement by up to 57% by leveraging data-driven insights and comprehensive design methodologies.
Work
→
Summary
Led end-to-end product design for Automatum.io and D360 Bank, and designed Racehome's loan platform, driving business efficiency and contributing to a successful acquisition.
Highlights
Led end-to-end product design for Automatum.io, creating a scalable and intuitive UX that significantly improved workflow automation and business efficiency.
Designed Racehome's loan origination platform, streamlining loan verification and home-buying processes, which contributed to its acquisition by Queensland Bank.
Developed D360 Bank's mobile platform, integrating KYC verification, card management, and seamless digital payments to enhance user experience.
→
Summary
Designed scalable systems and intuitive UIs for Off The Record, significantly improving user satisfaction and retention through data-driven design.
Highlights
Designed a scalable design system, increasing user satisfaction by 20% across the platform.
Developed a dashboard UI that reduced navigation time by 30% for improved user efficiency.
Led usability testing initiatives to identify pain points, resulting in a 15% increase in user retention.
Collaborated cross-functionally to align design solutions with business goals, ensuring cohesive project outcomes.
→
Summary
Designed key features for Naluri Life, including a video consultation solution and data-driven dashboards, significantly boosting engagement and user satisfaction.
Highlights
Designed a video consultation solution within the platform, increasing user engagement by 57%.
Built reusable components, reducing production time by 80% and streamlining the overall design process.
Created intuitive data-driven dashboards that increased user satisfaction by 43%.
Led usability testing to refine product features, enhancing user experience and product functionality.
→
Summary
Led product design initiatives at Collectero, securing significant investment and enhancing user engagement through strategic design and research.
Highlights
Led product design efforts, contributing to securing €1.5M in investment and driving market adoption.
Designed a Carbon Footprint Reporting Smart Contract, ensuring transparent tracking for environmental initiatives.
Developed a scalable design system that amplified consistency and improved team collaboration.
Enhanced user experience through in-depth research, resulting in a 25% boost in user engagement across the platform.
→
Summary
Drove significant revenue growth and increased conversions at Square through strategic monetization design and user flow optimization.
Highlights
Led design for monetization features, driving $4.4M in revenue and ensuring 17% overall growth.
Designed Free Trials, leading to a 27% increase in conversions by implementing usability testing and interaction design strategies.
Optimized user flow through scalable design systems and competitive analysis, significantly improving user engagement.
→
Summary
Enhanced Grab's emergency assistance system and user privacy features, significantly improving user confidence and reducing false alarms.
Highlights
Enhanced the emergency assistance system using user feedback and testing, reducing false alarms by 75%.
Designed a screenshot warning feature to protect passenger privacy, increasing user confidence in the app.
Conducted comprehensive research and usability testing, including moderated interviews and concept testing, leading to improved user trust.
→
Summary
Optimized product UX for Fave features, designing scalable systems and leading user testing to enhance user satisfaction and functionality.
Highlights
Designed key features such as Fave Deals, FavePay, and Food Ordering, optimizing product UX to enhance user satisfaction.
Developed systems that ensured consistency and scalability, leading to a more cohesive user experience across platforms.
Led user testing and design sprints to improve functionality, resulting in more intuitive and user-friendly product features.
→
Summary
Developed user-facing features and optimized app performance for The Marketing Interchange, enhancing team efficiency and user experience.
Highlights
Created user-facing features and developed reusable components, enhancing feature development speed and team efficiency.
Ensured seamless UX/UI through close collaboration with design and engineering teams, resulting in improved user satisfaction and project alignment.
Boosted app performance by streamlining development processes, leading to faster load times and enhanced user experience.
→
Summary
Designed UI/UX for Chef Koochooloo's mobile platforms and digital content, contributing to significant funding and improved engagement.
Highlights
Designed engaging UI/UX for iPhone, iPad, and digital content, significantly improving user engagement.
Contributed to the successful launch of the app's first version, which secured $1.2M in seed funding.
→
Summary
Designed, updated, and optimized website content for Forest Interactive, enhancing user experience and supporting online marketing campaigns.
Highlights
Designed, edited, and updated website content to enhance user experience, aligning with web usability standards and improving user engagement.
Executed all visual design stages, from concept to final upload, delivering user-friendly and visually appealing websites.
Developed creative website designs and supported online marketing campaigns, boosting engagement and brand visibility.
Skills
Design & Prototyping Tools
Figma, Dscout, Miro, Illustrator, UserTesting, Figma Dev Mode, Jira, Slack.
Design & Prototyping
User Flows, Wireframing, Interaction Design, Rapid Prototyping, Visual Design, Design Systems & Scalable UI, Prototyping & Wireframing.
Testing & Validation
Usability Testing, A/B Testing, Concept Testing, Qualitative & Quantitative Analysis, Usability Testing & Data-Driven UX.
User Research & Strategy
Moderated Interviews, Surveys, Competitive Analysis, Card Sorting, Journey Mapping, Empathy Mapping, User Research & Strategy.
Design Systems & Process
Scalable Design Systems, Agile Workflows, Data-Driven Design, Product Vision (Current & Future State), Stakeholder Alignment, Design Systems & Scalable UI, Product Thinking & Problem-Solving.
Collaboration & Technical Skills
Cross-Functional Collaboration, HTML/CSS for Developer Handoff, Agile & Cross-Functional Collaboration.
Soft Skills
Leadership & Mentorship, Strategic Problem-Solving, Outcome-Driven Thinking.
Interests
Personal Interests
Psychology, Sustainability, Emerging Technologies, Nature Exploration, Mental Health & Wellness.